Clio and the Wedding Car Essays

Clio and the Wedding Car Essays Clio and the Wedding Car Essay Clio and the Wedding Car Essay Music in this advert is used to build tension, set the scene and to highlight the differences between the Clio and the Wedding Car. At the beginning, there is soft orchestral music that suggests a romantic event, this music is kept throughout for the wedding car, but when the Renault Clio is shown the music changes, and has a definite beat to it. The music for the Renault Clio car suggests that it is a modern and sporty car. This is backed up by the camera shots of the Clio. The music when Bob is running up the steps appears to get faster for every step he takes. But when he gets to the top, the music stops this creates tension and suspense. Ambient noise is also used to add a touch of realism to the advert, such as the church bells and the car horn.An assortment of objects are used to convey meaning to the audience that a wedding is about to take place, for example the wedding car and the ring. Wedding clothes are also used to convey the same meaning. However, these items would only be associated with a wedding in western culture, and the advert would not have the same affect if shown somewhere else.Various camera shots are used to show off the Clio. To make the car look fast and nippy, a high angle shot is used. However, to show that the car has a big boot a low angle shot is used this makes objects appear big, but slow. Big close ups (BCUs) are used to show details of the car such as the interior which cannot be seen from an external shot. Enigmatic shots are used a lot in this advert to conceal the identities of Vic and Bob until the end; these enigmatic shots create mystery and suspense. Another camera technique that is used in the advert is juxtapositioning; this is when one shot is quickly followed by another shot, to show a contrast, in this case the fast moving, nippy, shiny, new Clio with the slow, dull and old wedding car.This advert aims to make the car appeal to both men and women. It appeals to women in a number of ways: it is shown to be small, but spacious enough for children or shopping, it is easy to park (shown taking corners well) and is nippy. The advert also conveys a feeling of happiness, and has a happy ending, which will be liked by women. In addition, the final font, which is overlaid over the advert at the end, The New Renault Clio is a very curvy, feminine font.It will appeal to men because they will recognise the intertextuality and feel clever, they will transfer these happy feelings over to the car, and be more inclined to buy it, as their attitude towards it will be more positive. The advert also seems to show that the Clio makes the owner more attractive to women, as Bob is chosen by Nicole in the end.I think this advert would be affective; I myself am a fan of Vic and Bob so the advert would appeal to me. The advert itself is not actually very funny, although it tries to be. I had not previously seen any of the other Papa and Nicole adverts or the graduate, so I would not have recognised the interextuality in that case. I think this advert would appeal to: fans of Vic and Bob, viewers of the previous adverts and people who had seen the Gradate.